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ST. O Puts A Spin On Bespoke Fashion

26 August of 2014

By Nombuso Nkambule (@hrh_nombuso)

ST. O is a vintage fashion retailer that offers timeless garments remodelled with a mod aesthetic. The three founders identified a common love for the reinvention of fashion and took the bold step to turn this common love into a unique and tangible business idea.

I was recently invited to a fabulous but somewhat cramped fashion launch at Wolves CafĂ© in Illovo, Johannesburg. I say cramped because Wolves is the size of a shoebox, however the bespoke vintage fashion aesthetic that is ST. O (Saint O) very quickly made up for the lack of space and the selective lack of goodie bags.

We were treated to a blitz of slinky models and stylised vintage fashion finds. I had to strain my neck to get a glimpse of the hurried models during the show which lasted only a few minutes, and without sounding like a prude I kept wishing the models would walk slower and that there were was more space for them to strut and display their stand-off poses.

Time and space aside, it was a visually pleasing show and I managed to share some praises and constructive critique with some of the ST. O founders.

ST. O Autumn 14/15 Lookbook- Femme Range: 

ST. O Autumn 14/15 Lookbook: Femme Range
ST. O Autumn 14/15 Lookbook: Femme Range

Founded in July by Scott Grey-Whiteley, Teddy Weru and Evander Obi out of a common love for fashion, ST. O is a vintage fashion retailer that offers timeless garments remodelled with a mod aesthetic. The three founders identified a common love for the reinvention of fashion and took the bold step to turn this common love into a unique and tangible business idea.

ST. O can be described as a fashion brand that remodels once off hand me down pieces to fit the individual in a fresh and complimenting style, thanks to their in house tailor.

ST. O Launch- Homme Range:

ST. O Launch: Homme Range ST. O Launch: Homme Range

You can purchase their reworked pieces at their pop up stores (@_SaintO on Twitter and Instagram for details) and their latest pop up was at The Zone, Rosebank on 22 August. Their femme range ranges from R200 for tops to R900 for coats, and the homme range is priced anywhere between R400 and R1000 from blazers to two-piece suits.

ST. O Launch- Femme Range:

IMG_9235 ST. O: Femme Range

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