Who Run The World? An ‘instabition’ by David Tshabalala

By Thato Magano (@pothaeto)

The ‘instabition’ was intended to honour young women who are inspirational in their respective fields. With a GIF inspired artistic flair, buoyant and playful in its expression, the images are a medium through which Tshabalala invites the audience to grapple with issues of identity and cultural associations.

David Tshabalala, a rising graphic designer and illustrator, selected as an Emerging Creative at the 2014 Design Indaba, in celebration of Women’s month, put together a unique instagram based exhibition (‘instabition’) called ‘Run The World’.

Run The World 1

The ‘instabition’ was intended to honour young women who are inspirational in their respective fields. With a GIF inspired artistic flair, buoyant and playful in its expression, the images are a medium through which Tshabalala invites the audience to grapple with issues of identity and cultural associations.

Run The World 3

“I wanted to do something self-initiated, with real purpose, but not necessarily profit-driven. Women’s Month serves as the perfect platform for me to create something with meaning that resonates with every South African. People usually commemorate Women’s Month by reflecting on our past and struggles, rather than the present and future, which is what I’ve done by profiling our women of today” says Tshabalala on the genesis of the instabition.

Run The World 4

Most recently, Run The World was named design of the week on the 10th August 2014.

 

Run The World 5

Not a fan of what I see as the rather reductive nature of the series (in that it potentially perpetuates the objectification of women), I do however commend Tshabalala for having the foresight to honour these young women who are creating the future. It is a celebration of a future imagined and a past remembered.

 

MORE:

VISIT: Run The World will be offered on an offline platform, through a cumulative print exhibition at the StopSign Art Gallery, 263 Main Street Bizarre in Maboneng on the 29th August 2014 from 18:00.

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