By Bo Moletsane (@MissBo_ )
The Millennial Generation makes careers out of blogging and styling while using their popularity to climb their way to the top.
In 2014, jobs in the creative field have earned more respect and recognition, with job titles such as ‘stylist’, ‘blogger’, ‘creative director’ and ‘trend analyst’ gaining more and more prominence. Being a fashion student at LISOF Pretoria, I personally understand that success in the fashion industry does not come easily in South Africa. The ‘Millennial Generation’ has created a new range of careers, and many may question how sustainable jobs such as blogging and styling are. In todays ever digital world, most people engage with social media daily and this is the new platform for those with artistic careers to sell themselves or their product and more often than not, their following helps increase their success and spread their name, which is why many of them rub shoulders with local celebrities.
Here are some of the more successful local fashion bloggers:
Kefilwe, known as @Kefiboo on Instagram, is a stylist, model and fashion blogger. Kefilwe studied graphic design at Vega and is now building a name for herself using her blog Kefi Vogue Styles to give fashion advice and communicate through clothing.
Tshego is a BCom Marketing Management graduate, a fashion entrepreneur and stylist. She also has her own clothing boutique in Randburg named La Manche. On the boutique’s Instagram page (@lamanchesa), we catch local celebrities and presenters such as Dineo Moeketsi, Lalla Hirayama and Nomuzi Mabena wearing the fashion forward brand. Miss SA 2014 finalist, Tidimalo Sehlako, has also been dressed by La Manche.
Milisuthando, who goes by @missmillib on both Instagram and Twitter, is a blogger who shares her beliefs, stories and passion for fashion, culture and African history on Miss Milli B. Milli has obtained a BA Journalism degree, she is also a trend consultant and stylist. Milli consults for MeMeMe boutique and Woolworths, she also recently secured a short radio weekly segment on 5FM where she discusses fashion and trends.
Milli, Kefilwe and Tshego prove that with the right qualifications or experience, the new career paths are feasible. But what does this mean for bloggers, stylists and artists with no qualifications in a society that may praise you today and then discard you when they find better?