Trend analysing, life coaching and sexology: Careers for a new generation


By Panashe Chigumadzi (@panashechig)

We explore new possibilities for the career paths of this generations including trend analysing, life coaching and sexology.

Three unconventional careers and how to get there:


1. Life Coach – Tshepi Ramotseha 

1.    How would you describe this career? What do you do on a daily basis?

Coaching is a really dynamic career that has so many possibilities in it once you have mastered the skill. I work with different corporate teams and individuals that are looking for a thinking partner and someone who can help give them a new perspective or now tools to get to the next level of their lives or careers. Sometimes people have an idea of what they want or are feeling a little stuck and just need someone to help them gain clarity.

2.    How did you get into it and how can we get into it?

I studied Consciousness Coaching through Consciousness Coaching International which is a Internationall Accredited Coaching Academy founded by Marc Steinberg. I was actually introduced to the program by my Mom who is an Executive Coach, she just wanted me to check the first module out and the more I did, the more I loved it and chose to complete the qualification and make a career out of it.

3.   Who are the possible employers (if any) or clients?

I work with clients in various industries, from musicians, accountants and engeneers, it doesn’t really matter. Companies are making coaching a requirement not only at executive level now. That has opened up the opportunity for even graduates to be coached, which is a big investment from the organisation in their employee development.

4.    How much does it pay on average?

The avarage coaching session is R400-R800 with executive session ranging fron R2000-R8000 and high performance coaching at R10 000+

 5.    What have been the highlights of your career?

Having qualified as a coaching when the industry was for the most part unknown in South Africa and having a look at the abundance in opportunities and possibilities today I am happy that I started when I did. I have also been fortunate enough to work in the different industries and the variety in clients that I have, it makes my perspective richer and gives my coaching a depth that enriches my clients.

 6.    What is your advice on how to stand out?

Do what isn’t typical. We so often want to copy what is already working and established because we are so risk averse. The problem with this is that everything then looks the same and it makes it very difficult for you to create something that people can identify as unique about what you offer. The point of being individuals is that we aren’t the same, and that is what makes collaboration so powerful, especially now with the work litterally at our fingertips. Let us have the courage to do what is authentically ours.



Jade Zwane

2.  Sexologist – Jade Zwane 

1.    How would you describe this career? What do you do on a daily basis?

I see life coaching clients or private session clients.

2.    How did you get into it and how can we get into it?

I wrote an erotic book and had many people ask me questions so I decided to equip myself with the knowledge and necessary skills. I went to study in San Francisco. You can take up a course in sexology at a university that offers it.

3.    Who are the possible employers (if any) or clients?

I work for myself. There are family planning centers that one can approach.

4.     How much does it pay on average?

I charge R3500 for private sessions and life coaching packages vary from R1500 and above. I charge R10 000 for talks at private events. It depends on how busy I am and varies month to month.

5.    What have been the highlights of your career?

Teaching women how to reach orgasm for the first time. Helping restore the sex life of newly disabled individuals.

6.    What is your advice on how to stand out?

Be yourself, be true to who you are and you’ll stand out.


3. Trend Analyst  – Saint-Francis Tohlang

1.    How would you describe this career? What do you do on a daily basis?

Trend analysis is an exciting career path that is as open ended as the ocean. In very simplistic terms, trend analysis is about identifying patterns of opportunity. It is looking at the macro environment (economics, culture, politics, technology, consumer behaviour) and identifying patterns that hint at future opportunities for new models and translating how those patterns will have an impact on business, industries, cultures and consumers.

 2.    How did you get into it?

I have always had an interest in macro global trends and forecasting future environments. Through many attempts, I finally understood that my passion for macro trends, consumer behaviour, culture and business insight can in some way be combined in the practice of trend analysis. I actively connected myself with some of the thought leaders in the space to learn more.

3.       Who are the possible employers (if any) or clients?:

Trend analysis remains a very niche profession, however, locally a few trend firms  such as Flux Trends exist. FMCG companies like Mr Price, Tiger Brands and Pepsico often need the expertise of consumer insight or market research specialists.

4.    How much does it pay on average?

This is really dependent on whether you ply you trade as an independent specialist or work for an established FMCG company or a boutique trend firm (which generally tend to be smaller). Analysts at entry level will approximately earn R240 K per annum.

5.    What have been the highlights of your career?

Having worked with the biggest trend firm in the world offering local insight and expertise as a regional advisor for Southern Africa and being published in a few international publications on various trend thought leadership.

 6.    What is your advice on how to stand out?

Offer new ways of un-coding the existing data or trends.



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