IN THE FASHION KAPITOL: Fruitcake Vintage

By: Ntombenhle Shezi (@NtombenhleShezi)

Whether it is the Dallas inspired items one finds on the racks or the African print peplum skirts and over-layered jackets designed by Thelejane herself , the quaint shop can be seen as a curation of the personalities of co-owners Jamakazi Thelejane and Sthembiso Mngadi.

Posters of style icons from Grace Jones to Pam Grier deck the walls of Fruitcake Vintage, and the bursts of colour are reminiscent of the “Pop 80s”; the era in which co-owner, Sthembiso Mngadi, grew up in. Whether it is the Dallas inspired items one finds on the racks or the African print peplum skirts and over-layered jackets designed by Thelejane herself , the quaint shop can be seen as a curation of the personalities of co-owners Jamakazi Thelejane and Sthembiso Mngadi.

Fruitcake Vintage 2
Photo credit: Fruitcake Vintage Facebook Page

Mngadi started to follow his passion in 2009, when he started selling vintage clothes from his house in Yeoville. “I would cook food and invite friends over. Soon my friends were bringing their friends. The food was free and people who initially had no intention to buy the clothes ended up being the ones coming back” says Mngadi. It was not too long after this that he met Thelejane, who too had a love of vintage clothing and great style. The pair discovered an 18th century fashion heritage rich space in the Fashion Kapitol at a time when the city was going through multiple changes. This space would become the home of Fruitcake Vintage.

Photography: Fruitcake Vintage Facebook Page
Photo credit: Fruitcake Vintage Facebook Page

Selling a product in a space that people were not so familiar with was tough. “Then there was the point when everyone was doing the ‘vintage thing’,” says Mngadi, “it appeared threatening at first, but funnily enough our business grew stronger, especially during this phase where everyone was rocking the vintage style.” Mngadi attributes this to the care they take in sourcing and presenting clothes that are really good quality, “although we source our clothes from the same spaces as most people, we do not follow trends, we sell what we feel and what we would love to see people wearing,” he adds.

Photo Credit- Fruitcake Vintage Facebook Page (Harness Hamese)
Photo Credit- Fruitcake Vintage Facebook Page (Harness Hamese)
Photo Credit- Fruitcake Vintage Facebook Page (Harness Hamese)
Photo Credit- Fruitcake Vintage Facebook Page (Harness Hamese)

Fruitcake is definitely on the rise. They were recently featured as part of CNN’s Inside Africa and are currently working on establishing a pop up version of Fruitcake Vintage in Soweto, where most of their customers are from. With an affordable price range (pieces range from R50 to R500) the store has something special for everyone.

Street Address: 130 Pritchard, Corner Troye Street, Fashion Kapitol, Shop no. 20

Telephone: 011 024 8005

 

154 Comments
  1. I just want to mention I am just beginner to blogging and site-building and actually loved this website. Most likely I’m going to bookmark your website . You absolutely have excellent stories. Thanks a lot for sharing with us your web-site.

  2. I just want to mention I am new to blogging and site-building and definitely enjoyed this website. Probably I’m planning to bookmark your blog post . You amazingly come with superb article content. Kudos for revealing your web site.

  3. I just want to say I’m new to blogging and site-building and certainly enjoyed your website. More than likely I’m likely to bookmark your blog post . You certainly have fabulous stories. Thanks a bunch for sharing with us your blog.

  4. I simply want to mention I am just very new to blogs and seriously enjoyed this web blog. Probably I’m want to bookmark your blog post . You actually come with great writings. Cheers for revealing your web site.

  5. Hello there, just became aware of your blog through Google, and found that it’s truly informative. I’m gonna watch out for brussels. I will appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  6. I just want to tell you that I am just very new to blogging and site-building and absolutely liked this web-site. More than likely I’m going to bookmark your blog post . You definitely have beneficial article content. Many thanks for revealing your web-site.

  7. I just want to tell you that I’m very new to blogging and site-building and honestly loved your blog. Most likely I’m want to bookmark your site . You really come with incredible article content. Many thanks for sharing with us your website.

  8. Thanks , I have just been looking for information approximately this topic for ages and yours is the greatest I have discovered so far. However, what concerning the conclusion? Are you certain concerning the supply?

  9. I simply want to say I am beginner to blogging and definitely enjoyed you’re web page. Almost certainly I’m going to bookmark your blog . You actually come with really good articles and reviews. Bless you for sharing your web page.

  10. My spouse and i were now cheerful Louis could conclude his homework using the precious recommendations he acquired when using the site. It is now and again perplexing to just be giving for free key points that many men and women may have been selling. And we know we now have the website owner to be grateful to because of that. The type of explanations you’ve made, the easy blog menu, the friendships you will help foster – it is many astounding, and it’s letting our son and our family consider that that concept is cool, which is certainly rather serious. Thank you for the whole thing!

  11. I just want to mention I’m all new to blogging and site-building and actually savored your web site. Very likely I’m likely to bookmark your site . You definitely come with outstanding well written articles. Thanks a bunch for sharing your website page.

  12. Thanks so much for giving everyone such a nice opportunity to read articles and blog posts from this web site. It is usually so awesome and also jam-packed with fun for me personally and my office fellow workers to search the blog more than 3 times per week to find out the new guides you will have. And definitely, I am also always pleased with the surprising guidelines served by you. Selected 3 facts in this posting are undoubtedly the most suitable I have ever had.

  13. obviously like your web site however you need to take a look at the spelling on several of your posts. Many of them are rife with spelling problems and I in finding it very bothersome to tell the truth then again I¡¦ll certainly come again again.

  14. I like what you guys are up also. Such clever work and reporting! Carry on the excellent works guys I¡¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my website 🙂

  15. I have been exploring for a little for any high quality articles or weblog posts in this sort of house . Exploring in Yahoo I ultimately stumbled upon this site. Studying this info So i¡¦m glad to exhibit that I’ve a very just right uncanny feeling I found out just what I needed. I most without a doubt will make certain to don¡¦t put out of your mind this web site and give it a glance regularly.

  16. Great weblog here! Also your website loads up very fast! What host are you the use of? Can I get your affiliate link to your host? I desire my site loaded up as quickly as yours lol

  17. Thank you for another fantastic post. Where else may anybody get that kind of information in such a perfect manner of writing? I have a presentation next week, and I’m on the search for such information.

  18. You actually make it appear really easy together with your presentation however I find this topic to be actually something which I think I’d by no means understand. It seems too complicated and extremely broad for me. I’m looking ahead on your subsequent publish, I will try to get the hang of it!

  19. I like the helpful information you provide in your articles. I’ll bookmark your blog and check again here frequently. I am quite sure I’ll learn a lot of new stuff right here! Best of luck for the next!

  20. Thanks a lot for providing individuals with remarkably special opportunity to check tips from this site. It really is so superb plus stuffed with a good time for me and my office friends to visit the blog not less than 3 times a week to find out the newest secrets you will have. And definitely, we’re certainly fascinated for the striking knowledge you serve. Selected 2 areas in this posting are in truth the most efficient we have had.

  21. excellent put up, very informative. I wonder why the other experts of this sector don’t realize this. You must proceed your writing. I am sure, you’ve a great readers’ base already!

  22. Thank you for sharing excellent informations. Your website is so cool. I’m impressed by the details that you¡¦ve on this blog. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched everywhere and simply could not come across. What a great web site.

  23. This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your fantastic post. Also, I have shared your site in my social networks!

  24. hello!,I love your writing very a lot! share we keep up a correspondence more approximately your article on AOL? I need a specialist in this space to resolve my problem. May be that is you! Taking a look forward to peer you.

  25. I simply had to thank you so much once again. I’m not certain what I would have tried without the advice shown by you relating to such area of interest. It previously was a real challenging issue for me, however , discovering a specialized approach you treated the issue made me to weep with happiness. Now i’m grateful for the support and thus have high hopes you find out what an amazing job that you’re accomplishing educating the others through your blog post. Probably you’ve never got to know all of us.

  26. I must show my thanks to the writer for bailing me out of such a matter. Because of exploring throughout the the net and finding advice which were not productive, I believed my entire life was well over. Living without the answers to the problems you’ve solved all through the blog post is a serious case, as well as ones that could have negatively affected my entire career if I had not encountered the blog. Your own talents and kindness in touching everything was important. I don’t know what I would’ve done if I had not come across such a step like this. I can now relish my future. Thank you very much for this high quality and amazing help. I won’t hesitate to propose your web sites to anybody who desires assistance on this matter.

  27. Awsome post and straight to the point. I don’t know if this is really the best place to ask but do you guys have any thoughts on where to employ some professional writers? Thanks in advance 🙂

  28. It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I want to suggest you some interesting things or tips. Perhaps you could write next articles referring to this article. I wish to read even more things about it!

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>